A new on-line real-time tailoring Digital Asset Management (D.A.M) Brand Extranet

In 2008, the International Education Division (now BBY) developed and managed in close partnership with the Council of Ministers of Education, Canada (CMEC) the Imagine Education au/in Canada Brand and a distribution database of digital and print assets, known as the Imagine Brand Extranet (www.imagine.cmec.ca). While accessible by several hundred Canadian educational institutions, this Brand Extranet also allows over 100 missions to find and download materials (some 900) for the 240 or more promotional education events organized by our missions annually. With the new EduCanada brand, we need to refresh the look of the Brand Extranet with its new logo and look. We will also need to create new promotional materials that support the new EduCanada brand. Moreover, this represents an excellent opportunity to further improve the user-interface and automatic functionality of the current Extranet, as it is currently significantly underperforming the digital asset management (D.A.M.) extranet solutions of today. We would like to offer a more streamlined portfolio of digital assets with the possibility for the end-users to slightly tailor new EduCanada templates to their geographic market/events. The D.A.M. extranet solution should save hours of our Trade Commissioners’ time spent on seeking, downloading or modifying promotional materials for international education in Canada. The immediate on-line tailoring will produce print-ready materials in a most timely manner, all while still respecting a pre-determined EduCanada Brand Look