Phase 1 – Research and Brand Foundation Work (Defining the CCC Brand)

CCC is seeking to retain an agency to perform a comprehensive analysis and assessment of the CCC brand and make recommendations for optimizing the brand in preparation for a sustained branding campaign. The expectation is to deliver recommendations with respect to brand architecture, brand positioning, brand promise and value proposition messaging, brand personality and behaviours, and brand look and voice to help CCC improve the effectiveness of the marketing and communications that supports our growth agenda. The analysis and assessment of CCC’s brand will also include detailed recommendations on any changes that CCC should make to its current channels and tactics as well as policies and procedures to effectively manage the brand. All deliverables must be submitted in English.