RFP – Target Audience Analysis (TAA) Methodology Training

Request for Proposal (RFP) – Target Audience Analysis (TAA) Methodology Training BACKGROUND The Assistant Deputy Minister (ADM) (Public Affairs (PA)) within the Department of National Defence (DND), as the Functional Authority for the Public Affairs Branch, is responsible for military public affairs and, thus, responsible for developing military public affairs capabilities to support the Chief of Defence Staff (CDS) direction, Defence Policy and Canadian Armed Forces (CAF) Joint Doctrine. ADM (PA) has identified Target Audience Analysis (TAA) as a capability it will acquire to support Joint Targeting (non-munitions), Information Operations and Strategic Communication as part of its initiative to operationalize the Public Affairs Branch. REQUIREMENT The period of the Contract is from date of Contract Award to 31January 2020 (estimated). The work must be completed by 30 November 2019. Tasks and Deliverables are detailed in Annex “A” of the Request for Proposal (RFP). Mandatory Criteria include the following: Mandatory Requirement MT1 The Bidder must demonstrate it has experience delivering a minimum of one (1) Target Audience Analysis (TAA) methodology course/workshop in a group setting where the main topic of course/workshop was the TAA methodology. MT2 The Bidder must demonstrate that its proposed lead instructor(s) has/have experience teaching a minimum of one (1) Target Audience Analysis (TAA) methodology workshop/course. MT3 The Bidder must demonstrate it has the capacity to:

design a detailed curriculum and lecture/activity schedule for the course; conduct examinations/assessments/individual and syndicate presentations at the mid and end-course points; and provide the required learning materials, such as but not limited to, slide decks, handouts and reference documents (electronic or paper) for up to 24 students.

The mandatory criteria and point-rated criteria are detailed in the Request for Proposal (RFP). Where this notice and the RFP differ, the RFP will prevail. The Department of National Defence reserves the right not to award a Contract, regardless of the responses it receives.