Study of the Market Size, Characteristics and Growth Trends of the Vaping Products Market in Canada and the Provinces

Health Canada is seeking detailed information on the vaping products market in Canada and the provinces. The objective of this requirement is to have a Contractor collect, analyze and provide data on the estimated market size, top brands, popular flavours, nicotine content, average prices, growth rates and other market-based characteristics of the products of this market within Canada as well as gathering information on retailers, manufacturers, distributors and importers. The contractor would also be required to describe how legislative interventions around vaping brought in by certain provinces have impacted their respective markets. Market impacts would include overall market size pre and post regulations and taxation changes as well as changes in retail distribution of vaping products within those markets. Please see Annex A for a summary of provincial interventions around vaping products.

The completed project will provide Health Canada with a robust estimate of the vaping market in Canada and the provinces. The contractor will be required to provide market data on vaping products being sold in large corporate retail chains, independent convenience, vape stores, online and any other venues as necessary. The study will assist Health Canada in understanding the vaping market in Canada in order to assist in fulfiling its mandate under the Tobacco and Vaping Products Act (TVPA).