Public Service campaign (TFC-037-05102021)

Summary of the statement of workTelefilm Canada is seeking a full-service marketing firm to develop, design, and implement a highly effective a public service campaign in both official languages. The campaign objective is to encourage Canadian consumers back to the cinemas, and will be deployed across the country in both digital, broadcast, and print forms, among others.More specifically, the service provider will need to:Develop, design and execute an inclusive creative campaign to encourage Canadians back to their local movie theatres, while also spotlighting Canada’s audiovisual talentDevelop all creative and marketing assets, in all their various forms and formatsDeploy campaign on all relevant channels across the country, including but not limited to digital, social media, print, broadcast, and radioProvide regular reports on both budget and resultsProvide strategic advice on adjustments and changes as needed to improve overall performanceThe mandate will be granted for one year period starting October 2021, with possible extensions.