Global Tourism Watch Survey

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals from qualified suppliers to conduct quantitative research services in relation to the Global Tourism Watch ("GTW") survey. As a national tourism organization, the CTC promotes Canada as a desirable destination and supports the Canadian tourism sector. A federal Crown corporation of the Government of Canada, our mandate is to work with the Canadian tourism industry and provincial and territorial governments to promote Canada as a premier tourist destination, grow tourism export revenue for Canada, grow tax revenue, support the creation of jobs and increase the global competitiveness of Canada’s travel and tourism sector. To do so, we promote Canada’s extraordinary experiences in 12 markets – Australia, Brazil, China, France, Germany, India, Japan, Mexico, South Korea, the UK, the US and Canada. The CTC, along with a partnership group, has been executing a program of standardized quantitative surveys, called the Global Tourism Watch (GTW), since 2007. The purpose of the GTW is to be a brand monitor, tracking changes in consumer awareness, perceptions and expectations of Canada on a trended basis, as well as collect market intelligence that assists the CTC in directing marketing activities. This global research project is expected to begin in June 2016.