One-on-one Introductory and Group Media Awareness Training Sessions

NOTICE OF PROPOSED PROCUREMENT (NPP) Title: One-on-one Introductory and Group Media Awareness Training Sessions Background: Health Canada (HC) is the federal department responsible for helping the people of Canada maintain and improve their health. HC is committed to improving the lives of Canada's people and to making this country's population among the healthiest in the world as measured by longevity, lifestyle and effective use of the public health care system. As respected members of the health and scientific communities making an important contribution to the health of Canadians, HC employees are often called upon to share their knowledge and insights with the media. Communicating information successfully to the media requires a well-prepared strategy and an understanding of what the media expect. Understanding how to work with the media has become a critical skill for subject matter experts within government agencies, yet many of these officials have little or no experience with the media. HC requires the service of professionals to better prepare its officials to effectively work with and provide information to the media. Training is needed to assist subject matter experts, potentially designated as official departmental spokespersons, to understand how the media works, what drives the industry, and how to communicate effectively with print, radio, and broadcast reporters. Scope: To provide introductory one-on-one media awareness and training services (half-day – 4.0 hours) tailored to each participant's relevant issues and in his or her language of choice; and To provide introductory, group-focused (2 to 12 participants) media awareness and training services (one day - 7.5 hours). Security Requirement: SECURITY REQUIREMENT FOR CANADIAN SUPPLIER: 1. The Contractor/Offeror personnel requiring access to sensitive work site(s) must EACH hold a valid RELIABILITY STATUS, granted or approved by Health Canada/PHAC or CISD/PSPC. Until the security screening of the Contractor personnel required by this Contract has been completed satisfactorily by Health Canada/PHAC or the CISD, PSPC, the Contractor personnel MAY NOT ENTER sites without an escort.2. The Contractor MUST NOT remove any PROTECTED information or assets from the identified work site(s), and the Contractor must ensure that its personnel are made aware of and comply with this restriction.3. Subcontracts which contain security requirements are NOT to be awarded without the prior written permission of Health Canada/PHAC.