HC Advertising Creative Services

Trade Agreement: NONE Tendering Procedures: The bidder must supply Canadian goods and/or services Competitive Procurement Strategy: Best Overall Proposal Comprehensive Land Claim Agreement: No Nature of Requirements:

ADVERTISING CREATIVE SERVICES HT399-164522/A Schou, Christian Telephone - 613-995-2278 Facsimile - 613-949-1281 christian.schou@tpsgc-pwgsc.gc.ca

THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS SOLICITATION. NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.

Requirement Health Canada (HC) is seeking a lead advertising creative agency to provide a full range of creative development and advertising-related services for various HC social marketing campaigns and be accountable for the overall advertising campaign strategy and development of creative for each: - Provide overall strategic campaign direction - Develop creative strategy and manage production (including traffick ing of files to media) - Ensure creative and media strategy alignment and integration - Provide strategic oversight and advice

HC is the federal department responsible for helping Canadians maintain and improve their health while respecting individual circumstances. In order for Canadians to make individualchoices related to their health, they need to be provided with credible and balanced information that is ta rgeted to their needs and responsive to shift to their changing behaviours in how and where they consume health information, easily accessible and reflective of their knowledge and circumstances. HC is committed to improving the lives of Canadians and to making Canada’s population among the healthiest in the world. From year to year, HC manages a number of small to large-scale campaign s on various topics and reaches out to diverse target audiences that make

up the Canadian public (segmented in a variety of manners), healthcare professionals and various stakeholders. Topics and areas of focus vary dependent on HC’s and the Governmentof Canada’s (GoC) priorities. This requirement is limited to Canadian goods and/or services.

Evaluation Process Bidders MUST meet all the mandatory requirements of the Request for Proposal (RFP). No further consideration will be given to bidders not meeting all the mandatory criteria.

Mandatory Criteria The Bidder MUST demonstrate its capability and experience in providing strategy, creative and production execution of marketing and advert ising campaigns by providing two (2) different examples. Each of the two (2) different examples MUST have been produced and completed within the last five (5) years from bid closing.

- One (1) completed national integrated-multimedia social marketing and

advertising campaign. - One (1) completed health and safety-related marketing and advertising

campaign targeted at Canadian audience(s) that leveraged community networks or non-governmental organizations in the context of a social marketing and advertising campaign.

NOTE: At least one of the two (2) examples submitted MUST either have been originally developed for campaigns in both official languages or the Supplier MUST adapt the text into the other official language and integrate this adapted text into the original creative layout, to adequately demonstrate the Supplier’s ability to provide creative services in both official languages. For television, it is acceptable to submit st

oryboards with the text adapted. For radio, an adapted script is acceptable.

Bidders that meet all mandatory criteria will be evaluated further using point-rated criteria.

Period of the Contract These services will be provided from the date of the contract award until March 31, 2018 inclusively with the option to extend the period of

the contract by up to two (2) additional one-year periods.

Basis of Selection The responsive bid with the highest combined rating of technical merit (70%) and price (30%) will be recommended for award of a contract. Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.