PHAC Advertising Campaign

Trade Agreement: NONE Tendering Procedures: The bidder must supply Canadian goods and/or services Competitive Procurement Strategy: Best Overall Proposal Comprehensive Land Claim Agreement: No Nature of Requirements:

ADVERTISING CREATIVE SERVICES HT399-164512/A Ivany, Chris Telephone - 613-993-0048 Facsimile - 613-949-1281 christopher.ivany@pwgsc-tpsgc.gc.ca

THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS SOLICITATION. NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.

Requirement The Public Health Agency of Canada (PHAC) is seeking a lead advertising

creative agency to provide a full range of creative development and advertising-related services for various social marketing campaigns and to beaccountable for the overall advertising campaign strategy and development of creative. Responsibilities will include: - Provide overall strategic campaign direction - Develop creative strategy and manage production (including tr afficking of files to media) - Ensure creative and media strategy alignment and integration - Provide strategic oversight and advice

PHAC is the federal department responsible for public health issues in Canada. PHAC has a leadership role in coordinating the response to national public health preparedness and prevention events that occur in more

than one province or territory. This leadership role includes the provision and coordination of national health-related communications an d marketing activities. Marketing tactics, including social marketing activities, are a key component of the risk communications approach PH AC uses in managing public health events and/or emergency situations.

While some initiatives are planned in advance, PHAC requires a Contractor that can also deal with urgent, emergency-driven marketing that may arise. In the event of a public health emergency or crisis, public communications, including marketing and advertising, will be essential to supporting and enhancing the response efforts of PHAC. From year to year, PHAC manages a number of small to large-scale campaigns on various topics and reaches out to diverse target audiences that make

up the Canadian public (segmented in a variety of manners), healthcare professionals and various stakeholders. Topics and areas of focus vary dependent on Public Health’s or on Government of Canada’s (GoC) Priorities.

This requirement is limited to Canadian goods and/or services.

Evaluation Process Bidders MUST meet all the mandatory requirements of the Request for Proposals. No further consideration will be given to proposals not meeting all the mandatory criteria.

Mandatory Criteria The Bidder MUST demonstrate its capability and experience in providing strategy, creative and production execution of marketing and advert ising campaigns by providing two (2) different examples. Each of the two (2) different examples MUST have been produced and completed within the last five (5) years from bid closing.

- One (1) completedpublic health related marketing and advertising campaign implemented on multiple platforms including social media. - One (1) completed integrated-multimedia social marketing and advertising campaign that dealt with an urgent/emergency driven topic thatrequired a quick response from the primary target audience.

NOTE: At least one (1) of the two (2) examples submitted MUST either have been originally developed for campaigns in both official languages or the

Supplier MUST adapt the text intothe other official language and integrate this adapted text into the original creative layout, to adequately demonstrate the Supplier’s ability to provide creative services in both official languages. For television, it is acceptable to sub

mit storyboards with the text adapted. For radio, an adapted script is acceptable.

Bidders that meet all mandatory criteria will be evaluated further using point-rated criteria.

Period of the Contract These services will be provided from the date of the contract award until March 31, 2018 inclusively with the option to extend the period of

the contract by up to two (2) additional one-year periods.

Basis of Selection The responsive bid with the highest combined rating of technical (70%) and price(30%) willbe recommended for award of a contract. Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.