FIELD MARKETING PLANNING, MANAGEMENT AND EXECUTION

NOTICE OF PROPOSED PROCUREMENT (NPP)

Solicitation #: 1000147802

Closing Date: June 24 2013 Time: 3:00 pm EDT

This requirement is for the department of Health Canada.

Title: FIELD MARKETING PLANNING, MANAGEMENT AND EXECUTION

Introduction: Health Canada has a requirement to engage Canadians in face-to-face interactions on air quality and extreme heat monitoring through social marketing activities.

This requirement and the resulting contract does not include any mandatory services provided exclusively by PWGSC (Public Opinion Research and Survey, Advertising Services and Audio Visual Services).

Estimated Value: The total value of any contract emanating from this request shall not exceed $150,000. This amount includes travel and living expenses and all applicable taxes

Ownership of Intellectual Property: Ownership of intellectual property created especially for this project will reside with the Contractor. http://www.tbs-sct.gc.ca/pol/doc-eng.aspx?id=13697&section=text#Toc490365256.

Security Requirement: 1. The Contractor must, at all times during the performance of the Contract, hold a valid Designated Organization Screening (DOS) with approved Document Safeguarding and Production Capabilities at the level of PROTECTED B, issued by the Canadian Industrial Security Directorate, Public Works and Government Services Canada.

2. The Contractor personnel requiring access to PROTECTED information, assets or work site(s) must EACH hold a valid RELIABILITY STATUS, granted or approved by the Canadian Industrial Security Directorate (CISD), Public Works and Government Services Canada (PWGSC). Until the security screening of the Contractor personnel required by this Contract has been completed satisfactorily by the Canadian Industrial Security Directorate, Public Works and Government Services Canada, the Contractor personnel MAY NOT HAVE ACCESS to PROTECTED information or assets, and MAY NOT ENTER sites where such information or assets are kept, without an escort.

3. The Contractor MUST NOT utilize its Information Technology systems to electronically process, produce or store PROTECTED information until the CISD/PWGSC has issued written approval. After approval has been granted or approved, these tasks may be performed at the level of PROTECTED B.

4. Subcontracts which contain security requirements are NOT to be awarded without the prior written permission of CISD/PWGSC.

5. The Contractor must comply with the provisions of the

(a) Security Requirements Check List and security guide (if applicable), attached at Annex “C”; (b) Industrial Security Manual (Latest Edition)

If the successful bidder does not have the required security level prior to performance of any obligation under any contract resulting from this RFP, Health Canada will sponsor the security screening for the Contractor.

The contract cannot be awarded until such time that these requirements are met.

Note

It is the Contractor’s responsibility to ensure that the Partners/Retailers do not have access to Government of Canada Protected “B” information.

Health Canada would like to advise all Bidders who submit a proposal in compliance with “PART II PROPOSAL REQUIREMENTS” that they will be eligible for sponsorship into the Industrial Security Program CISD/PWGSC.

Mandatory Requirements: Identify the mandatory criteria for the requirement.

Criteria M1 Compliance

The Bidder must demonstrate that the firm has a minimum of 4 *years of experience from date of this RFP providing Public Engagement Campaigns and/or Programs.

*Years must be indicated in Month and Years

M2 The Bidders must include within their proposal a detailed curriculum vitae (C.V) for each of the Bidder’s proposed resources named in their proposal. The following must be included for each of the proposed resources:

Background, experience and skills. Full and complete information (education, experience, etc). Name and contact information of the Project Authority for *reference purposes for projects/work completed by proposed resource(es).

*Note: Health Canada reserves the right to check references by contacting one or all of the references provided. Health Canada also reserves the right to reject a bidder should one or more of the references provided not be available within one week from completion of bid evaluation and if in checking references they do not confirm the resources work experience, quality of work and information provided by the bidder.

M3 Resource Experience

The Bidder must propose the following resources within their Team of Resources

1) A Senior Account Advisor with the following qualifications

? A minimum of (5) *years experience from date of this RFP in the area of account executive services with a post secondary degree or diploma in an applicable or related field.

Or

? A minimum of ten (10) *years experience from date of this RFP in the area of account executive services in a marketing agency or similar organizations.

2) A Program or Account Manager with the following qualifications

? Must have a minimum of two (2) *years experience from date of this RFP as an account administrator combined with a post secondary degree or diploma in an applicable or related field; Or

? A minimum of five (5) *years experience from date of this RFP in the area of planning, executing, monitoring and reporting on national retail event based initiatives.

*Years must be indicated in Month and Years.

M4 Quality Control

The Bidder must provide a Quality Assurance/Control Procedure that they currently have in place within their Company or Organisation.

M5 Languages The Bidder must propose as a minimum one resource bilingual in both official languages. (English and French).

M6 Experience & Capacity

The Bidder must demonstrate its capacity, capability and experience in providing strategic, creative and production execution of Public Engagement Marketing by providing 2 projects completed by the firm within the last 5 years of the closing date of this RFP that include one or more of the following:

? experience in planning, executing and managing a national retail-based initiative ? experience in building relationships with potential retailers; ? experience in building relationships with partners and stakeholders in public engagement marketing within the Federal, Provincial or Municipal level of government.

Both examples submitted must have been developed in both official languages or the Supplier must adapt the text into the other official language and integrate this adapted text into the original creative layout, to adequately demonstrate the Supplier's ability to provide creative services in both official languages.

and

The Bidder must demonstrate its capacity to reach Canadians in specific geographic regions of the country, urban and rural, as determined by the availability of the AQHI online and Weather Network tool.

Enquiries regarding this RFP requirement are to be submitted in writing to the following PCD Contract Officer:

Contract Officer Name: Donna Pettit E-mail Address:Donna.pettit@hc-sc.gc.ca