Development of Branding Strategy

The purpose of this Request for Proposals (RFP) is to solicit proposals for the provision of consulting services for the development of a brand identity and communication strategy for the Public Prosecution Service of Canada’s (PPSC) NCR Office. The aim is to develop a branding strategy for PPSC to help attract and recruit qualified and prospective employees. The deliverables must include (1) Defining and Assessing need, (2) Strategic Planning, and (3) Creative Approach for developing an organizational branding strategy. There are no security requirements associated with this requirement. This bid solicitation process may result in the award of a contract from contract award date up to and including September 30, 2017 plus 2 additional 30-day period irrevocable options allowing Canada to extend the term of the contract as well as the option to increase the scope of the requirement if required. All parts of the tasks and deliverables of this requirement must be completed in accordance with the Statement of Work (SOW) described in the bid solicitation. The requirement is not subject to the provisions of Trade Agreements See Bid Solicitation Document for further details. Proposals may be submitted in either official language of Canada.