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Advertising - Agency of Record | Public Works and Government Services Canada · CanPursue
Opportunities
Fit is part of the trial and paid plans.Closed

Advertising - Agency of Record

Public Works and Government Services CanadaEP361-191751/AFederal
Find on CanadaBuysAdd to pipeline
Published
Jan 9, 2019
Respond by
Mar 29, 2019
Latest amendment
None

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Description

Trade Agreement: Canadian Free Trade Agreement (CFTA) Tendering Procedures: The bidder must supply Canadian goods and/or services Competitive Procurement Strategy: Best Overall Proposal Comprehensive Land Claim Agreement: No Nature of Requirements:

Advertising - Agency of Record

EP361-191751/A Ivany, Chris Telephone No. - (613) 993-0048 ( ) Fax No. - (613) 949-1281 ( )

LETTER OF INTEREST

1. Background and Purpose of this Letter of Interest (LOI) The Government of Canada intends to launch a competitive procurement process in early 2019 for the services of an Agency of Record to undertake media planning and strategizing, media buying, ad serving and traf ficking, ad verification, reporting and reconciliation to support a wide range of advertising initiatives, from multi-channel, multi-million dollar campaigns to smaller projects with only one channel and limited budgets. The intention is to enter into a contract for three years with two additional option years.

The purpose of this LOI is to inform potential bidders of Canada’s intent to publish a Request for Proposal (RFP) for Agency of Record services on Buy and Sell (https://buyandsell.gc.ca/procurement-data/tenders). It is estimated that the RFP will be posted in February 2019.

All interested Canadian suppliers will be able to participate in the RFP, including offerors qualified under Standing Offer #EP361-180010/xxx/CZ for Advertising Creative Services.

2. Nature of this Letter of Interest This is not a bid solicitation. This LOI is simply being posted as a ?heads-up? to potential bidders. Interested bidders do not need to respond.

This LOI will not result in the award of any contract. Potential suppliers of services described in this LOI should not allocate resources as a result of any information contained in this LOI. Furthermore, whether or not any potential supplier responds to this LOI will not pr eclude that supplier from participating in any future related procurement.

3. Change From Previous AOR/ATP Model In 2015, the Government of Canada issued two separate RFPs that resulted in separate Agency of Record (AOR) and Advertising Technology Provider (ATP) contracts. The 2019 RFP is expected to result in a si ngle contract covering the full scope of services.

4. Enquiries Because this is not a bid solicitation, Canada will not necessarily respond to enquiries in writing. However, respondents with questions regarding this LOI may direct their enquiries in writing to:

ContractingAuthority: Chris Ivany E-mail Address: christopher.ivany@pwgsc-tpsgc.gc.ca Telephone: (613) 993-0048

Enquiries may be submitted in either official language of Canada.

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.

Procurement

Category
Services
Jurisdiction
Federal

Not stated in the notice: procurement type, procurement method, selection criteria, region of delivery, region of opportunity, expected contract period, end user

Requirements and qualifications

Supply arrangement
Not stated in the public notice
Security requirement
Not stated in the public notice
Trade agreements
—
Limited tendering reason
—

Classification

GSIN
—
UNSPSC
—

Amendments

No amendments observed.

Documents

No attachments listed in the open data.

Contact

No contact listed in the open data.

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Linked contracts

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Source

Find on CanadaBuys

CanPursue has no direct link to this notice. This opens a CanadaBuys search for its solicitation number.

Source
CanadaBuys
Solicitation
EP361-191751/A
Observed
Sep 18, 2026

The amount, value range and contract duration shown on some CanadaBuys pages are not in the open data, so CanPursue does not show them.

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