Agency Of Record

Trade Agreement: NONE Tendering Procedures: The bidder must supply Canadian goods and/or services Attachment: None Competitive Procurement Strategy: Best Overall Proposal Comprehensive Land Claim Agreement: No Nature of Requirements: EP361-151112 Myriam Sigouin 613-990-6696 Myriam.Sigouin@pwgsc-tpsgc.gc.ca

Nature of Requirement: Canada is seeking the services of an advertising agency to fulfill the mandate of Government of Canada (GC) advertising media planning and buying Agency of Record (AOR) to purchase advertising media space and time on GC's behalf, and to develop media strategies and plans. These services, and certain related optional services, are to be provided on an "as-and-when-requested" basis. Corporate Services will also be required on an ongoing basis. GC advertising is aimed at national, regional, rural and community-based audiences within Canada, of all ages and origins, including ethnic and Aboriginal communities, in English and French, as well as in other languages, as required. A limited number of campaigns are directed to international audiences.

Period of Contract: The period of contract will be for three (3) years with the possibility of two (2) additional one (1) year option periods.

Sourcing: The Canadian Content Policy will apply to this procurement.

This procurement is not subject to trade agreements.

Bidders' conference: A Bidder's conference/teleconference will be held in Ottawa, Ontario on March 23, 2015. Bidders are invited to attend in person or by teleconference. Bidders who do not attend will not be precluded from submitting a proposal.

More information is provided in the Request for Proposal.

Evaluation Criteria

Mandatory Requirements: The Bidder MUST submit three (3) examples of advertising/marketing campaigns which were completed within the last three (3) years of the bid closing date. o One of the examples MUST be a national campaign targeted to English and French audiences. o One of the examples MUST include a description of an innovative communication strategy/approach that was used to heighten engagement with the audience. o One of the examples MUST be a large-scale, national digital-only campaign (budget of $300K+), which included a variety of tactics including a programmatic buying component.

The Bidder MUST submit a minimum of one (1) CV for each of the following key categories of services: o Account Management and Coordination; o Strategic Planning and Advice; o Media Strategy and Direction (traditional media); o Media Strategy and Direction (digital media); o Media Buying (traditional media); and o Media Buying (digital media)

Basis of Selection: Bidders must comply with all the requirements of the bid solicitation, meet all mandatory technical evaluation criteria and obtain the required minimum of points for the rated technical evaluation criteria which are subject to point rating. The responsive bid with the highest combined rating of technical merit and price that will be recommended for award of a contract

To avoid any conflict of interest or potential conflict of interest, an exclusivity clause will form part of the AOR solicitation. It will forbid the eligibility of any one supplier from being awarded both the AOR and Advertising Technology Provider (ATP) contracts. A similar clause will be included in the associated ATP solicitation EP361-150005/A.

Conclusion More information on the advertising practices of the Government of Canada can be found at: http://www.tpsgc-pwgsc.gc.ca/pub-adv/index-eng.html.

All inquiries regarding aspects of this request for proposal should be e-mailed to: myriam.sigouin@pwgsc-tpsgc.gc.ca or faxed at 613-949-1281.

Solicitation documents must be obtained through BuyandSell.gc.ca

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.