Digital Advertising Agency

Trade Agreement: NONE Tendering Procedures: The bidder must supply Canadian goods and/or services Attachment: None Competitive Procurement Strategy: Best Overall Proposal Comprehensive Land Claim Agreement: No Nature of Requirements: Digital Advertising Agency

EP361-140512/A

THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS SOLICITATION. NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.

Requirement The Department of Public Works and Government Services Canada (PWGSC) is looking to establish, through this Request for Proposal, a competitvely awarded contract with one (1) digital adversiting agency. PWGSC requires a Contractor to assist in the account management and coordination services, strategic services, creative and production services and media services for various digital campaigns.

The purpose of this advertising initiative is to provide digital communications services to support a wide range of government communications activities on various topics through digital advertising, aimed at Canadians and stakeholders, for distribution at the national, regional and/or local levels.

Sourcing Canadian Content Policy - The requirement is limited to Canadian goods and/or services. Trade Agreements - This procurement is not subject to any trade agreements.

Note to Bidders Bidders are reminded that in order to ensure a clear delineation between the GC's media buying agency (contract no.EP361-091572/001/CZ) and the GC's creative and planning agencies, an exclusivity clause presently forms part of the media buying agency contract. The media buying agency, and as applicable, its parent company, its subsidiaries corporation, and any body corporate of the Contractor's immediate family will not be eligible to bid on other GC procurement contracts relating to advertising. The resulting Contrat fall under this exclusivity provision as business related to advertising. Further, any subcontractor proposed by an offeror on the RFP will be bound by the same terms and conditions as the Bidder.

Canada reserves the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.

Evaluation Process Bidders MUST meet all the mandatory requirements of the RFP. No further consideration will be given to bidders not meeting any of the mandatory criteria. The mandatory criteria include:

The Bidder must submit three (3) examples of digital advertising campaigns which were completed* within the last three (3) years of the bid closing date. For each example, the Bidder must provide one (1) electronic copy of associated creative examples. identifying the key personnel who would be assigned to several key categories; provided hourly rates in accordance with Annex "B"; and complying with the certification requirements described in the RFP.

Bidders that meet all mandatory criteria will be evaluated further using point-rated and financial evaluation criteria.

Period of the Contract The period of the Contract will be from date of award to March 31, 2014 with the possibility of two (2) additional one (1) year extension periods under the same terms and conditions.

Basis of Selection The responsive bid with the highest combined total (80% technical / 20% financial weighting) will be recommended for award of a Contract.

Brandon Wright Communications Procurement Directorate - PWGSC Telephone: 613-991-1475 Fax: 613-9491281 E-Mail: brandon.wright@pwgsc-tpsgc.gc.ca Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.