Social Media Monitoring

Trade Agreement: Agreement on Internal Trade (AIT) Tendering Procedures: All interested suppliers may submit a bid Attachment: None Competitive Procurement Strategy: Subsequent/Follow-on Contracts Comprehensive Land Claim Agreement: No Nature of Requirements: Request for Supply Arrangement The purpose of this Request for Supply Arrangement (RFSA) is to initiate a competitive process leading to the selection of firms to enter into a Supply Arrangement with Public Works and Government Services Canada to provide a range Media Monitoring Services to meet the needs of Federal Government Departments and Agencies on an "as and when requested" basis.

Supply Arrangements (SA) are non-binding agreements between PWGSC or other government departments (arranged on their behalf by PWGSC) and suppliers to provide a range of goods or services on an "as requested" basis. A Supply Arrangement is a method of supply where PWGSC, under the framework of the Arrangement, may solicit bids from a pool of prescreened vendors.

The Nature of Proposed Procurement (NPP) will be published on the Government Electronic Tendering System (GETS) on an ongoing basis to allow suppliers to qualify for the Supply Arrangement at any time. Supply Arrangements include a set of predetermined terms and conditions that will apply to any subsequent contracts. 1. BACKGROUND

Media Monitoring is a critical function in the support of a departments effort to identify and track current and emerging public issues and trends as reported in the media. An integral part of media monitoring is performed through the monitoring of Internet news sources and Social media.

2. OBJECTIVES To supply a monitoring service that provides:

Real-time monitoring and analysis of social media content including Twitter, Facebook, blogs, chatrooms, message boards, social networks and video and image sharing websites; and Real-time monitoring of Internet news sites.

MANDATORY REQUIREMENTS

M.1 LANGUAGE CAPABILITIES

Bidders must demonstrate that their social media and internet media monitoring service allows users to search for keywords and topics in both official languages (English and French) and to analyse information in both official languages.

M.2 EXPERIENCE

Bidders must demonstrate a minimum of one (1) year experience providing services as outlined in the statement of work, within the last three (3) years from closing date of this RFSA. To demonstrate this experience, bidders must describe when and how the experience was obtained.

M.3 PREVIOUS PROJECTS

Bidders must have provided services outlined in the statement of work to a minimum of three (3) organizations within the last three (3) years (from closing date of this RFSA) Bidders must demonstrate they meet this requirement by providing the following information for each project:

Organization name and contact information; Project date; and A description of the work performed.

The contact information may be used to verify the information provided.

M4 ACCESS

Bidders must confirm that the service is accessible seven (7) days per week, twenty-four (24) hours per day, 365 days per year.

M5 MONITORING

Bidders must demonstrate that their social media and internet monitoring service can monitor all of the following:

i) blogs; ii) micro-blogs; iii) social networking sites (Facebook, Twitter); iv) forums and message boards; v) traditional news websites and comments sections; vi) media sharing websites (videos, photos and user-generated content websites including YouTube).

M6 FUNCTIONAL CAPABILITIES

Bidders must confirm that their social media monitoring service has the following functional capabilities by inserting a checkmark in each of the following critiera.

Failure to complete the following table of mandatory functional capabilities including placing the required check marks for confirmation, will render your proposal non-responsive.

Mandatory Functional Capabilities Criteria

Confirm by placing a checkmark in the [ ]

Instant, up-to-the-minute or "real time" analysis [ ] Ability to apply country and language parameters to search results [ ] Ability to graphically illustrate demographics, geographies and trends [ ] Digital tracking of issues based on specific key words [ ] Ability to target key influencers found in blog commentary and social conversations [ ] Ability to illustrate and analyze tone (positive, neutral or negative) [ ] Capacity to perform historical searches and analysis back a minimum of 30 days [ ]

M7 REPORTING AND ANALYSIS

Bidders must demonstrate that their service can generate reports and export the reports to popular electronic formats (Excel, PDF at a minimum).

Bidders must also demonstrate that their service has the capability to generate reports that illustrate (at minimum), the following:

i) social media content; ii) quantity and tone of discussions; iii) influence; iv) volume for specific keywords over time; and v) region, and demographics of citizens, stakeholders and online journalists.

M8 CUSTOMER SUPPORT

Bidders must demonstrate that they have the ability and the resources to provide implementation support, training and ongoing customer support from (at a minimum) 8:00 a.m. to 5:00 p.m. EST.

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.