MEDIA ANALYSIS SERVICES

Trade Agreement: Canadian Free Trade Agreement (CFTA) Tendering Procedures: All interested suppliers may submit a bid Competitive Procurement Strategy: Subsequent/Follow-on Contracts Comprehensive Land Claim Agreement: No Nature of Requirements:

REQUEST FOR A SUPPLY ARRANGEMENT FOR MEDIA ANALYSIS SERVICES

EN578-131609/C Contact: Josette Richard Telephone: (343) 551-1719 Email: josette.richard@pwgsc.gc.ca

Amendment 002 is raised to extend the closing date to June 30, 2021.

This Request for Supply Arrangement is for suppliers that do not already have an arrangement with Public Works and Government Services Canada for the provision of Media Analysis. At any time, a supplier may order the solicitation documents, to have an opportunity to qualify for the Supply Arrangement.

The purpose of this Request for Supply Arrangement (RFSA) is to initiate a competitive process leading to the selection of firms to enter into a Supply Arrangement with Public Service and Procurement Canada (PSPC) to provide a range Media Analysis Services to meet the needs of Federal Government Departments and Agencies on an "as and when requested" basis.

Supply Arrangements (SA)are non-binding agreements between PSPC or other government departments (arranged on their behalf by PSPC) and suppliers to provide a range of goods or services on an "as requested" basis. A Supply Arrangement is a method of supply where PSPC, under the framework of the Arrangement, may solicit bids from a pool of prescreened vendors.

All authorized Supply Arrangements will have no defined end-date and will remain valid until such time as Canada no longer considers it to be advantageous to use it.

The Nature of Proposed Procurement (NPP) will be published on the Government Electronic Tendering System (GETS) on an ongoing basis to allow suppliers to qualify for the Supply Arrangement at any time.

The requirement is subject the Canadian Free Trade Agreement (CFTA).

The requirement covered by the bid solicitation of any resulting supply arrangement may be subject to a preference for Canadian goods and/or services or may be limited to Canadian goods and/or services.

Background

Media analysis is a key component of a Department's communications program. Effective media analysis involving the identification and evaluation of media coverage on a given issue or range of issues relative to the Department's communications objectives, is required by federal government media relations and public affairs branches in order to enhance the Department's understanding of the public perceptions related to issues of importance to the Department.

Objectives

The purpose of this Request for Supply Arrangement is to seek the services of firms providing the following media analysis services on an as and when requested basis:

a. Daily media analysis of the media's coverage of a given issue(s); b. Qualitative and quantitative media analysis of the media's coverage of a given issue(s) over a specified period of time.

Mandatory Requirements

Following is a summary of the Mandatory Requirements. Please refer to the RFSA document for detailed requirements.

M1 EXPERIENCE

Bidders must have a minimum of two (2) years experience, gained in the last five (5) years prior to the closing date of this RFP, providing media analysis services as described in the statement of work at Annex A.

To demonstrate theirexperience, bidders must provide details of two (2) similar projects. The projects must have been a minimum of one (1) year in duration and must be ongoing or completed in the last five (5) years prior to the closing date of this RFP. Similar projects are defined as projects where the bidder has provided services as described in the statement of work of this RFP. The following information on each previous project must be provided:

i. A description of the work; ii. A sample media analysisreport; iii. When the work was carried out; iv. For whom the services were provided, contact names(s) and telephone number(s); v. Turnaround times; vi. Letter of Reference attesting that the work described was completed and deadlines were met ona consistent basis.

M2 RESOURCES

Bidders must propose a minimum of one individual, available and capable to perform the Work as described in the statement of work at Annex A.

The proposed resources must have a minimum of two (2) years mediaanalysis experience, gained in the last five (5) years prior to the closing date of this RFP.

To demonstrate their experience, bidders must include with their proposal, a detailed curriculum vitae (c.v.) for the proposed resource named in their proposal; the c.v. must include chronological work experience, detailing bilingual capability, previous projects, and when the work was carried out. Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.