Request for Information - Explorer Quotient Segmentation & Digital Targeting Tool

In 2007, Destination Canada developed a proprietary psychographic segmentation model, branded Explorer Quotient ("EQ"), in conjunction with the Environics Research Group Ltd ("ERG"). DC conducted a competitive procurement process and awarded the contract to ERG. DC has determined that to ensure that EQ continues to provide valuable support to the Canadian tourism industry, it is necessary to provide DC and its co-investors access to the EQ segmentation in a way that will link it with digital media and marketing models to allow for the targeting of specific EQ segments. As such, DC is exploring alternative solutions and would like to understand options available in the market to develop a medium- to long-term model that will allow the EQ segmentation to evolve and continue to develop over the next few years.