Media Monitoring Services

Destination Canada (DC) is Canada’s national tourism marketing organization. As a Crown corporation owned by the Government of Canada, Destination Canada leads the Canadian tourism industry in positioning Canada as a destination of choice for global travellers by working with tourism partners, the private sector and governments of Canada. Our mission is to support industry partners and grow profile and tourism export revenue for Canada in these countries: Australia, China, France, Germany, Japan, Mexico, South Korea, the United Kingdom and the United States. Destination Canada is also a leader in industry knowledge, providing intelligence and research tools to industry for competitive insight. Through data-driven marketing strategies, our campaigns make an international impact in promoting Canada as a premier, four-season tourism destination.

To understand the impact of marketing activities as well as overall brand sentiment about Canada, Destination Canada monitors print, social and digital media in its key domestic and international markets.

The Contractor is responsible for providing media monitoring and reporting and measurement services for Destination Canada’s headquarter office in Vancouver and United Kingdom (“Destination Canada HQ”).