General Sales Agency – South Korea

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals from agencies that are able to provide general sales and marketing services in South Korea. The agency, acting as DC’s partner, is an experienced General Sales Agent (GSA) with the capacity to grow active consideration of the Canada brand in South Korea in partnership with DC’s co-investors and industry partners (Provinces, Territories and travel providers). The Contractor achieves its goals in South Korea through on-going travel trade education, travel trade key account management, media and public relations, social media and direct to consumer marketing activities.