Master Data Management Software, Business Intelligence Software and Implementation Services

Destination Canada (DC) is Canada’s national tourism organization. It provides intelligence, tools and resources that enhance the competitiveness of the Canadian tourism sector. DC’s Consumer and Marketing Intelligence (Research) team produces data, market intelligence and industry analysis to support strategic and operational decisions for both itself, and its partners. Its partners range from provincial, territorial, regional or municipal tourism organizations to private sector tourism businesses. The team provides analysis, reports, interactive dashboards and information to stakeholders and works on new methods to better understand international travellers in Canada whilst working closely with other teams at DC including but not limited to Marketing, Corporate Communications, E-marketing and Strategy. As part of DC’s efforts to grow tourism revenues and visitation to Canada, DC is looking to strengthen its research and analytics capabilities to maximize the effectiveness and efficiency of its global tourism marketing efforts. In order to meet these objectives, DC is looking for an experienced Contractor(s) to fulfil the requirements in the scopes of work set out below. Experience in the tourism industry is considered an asset. Scope of Work A: Cloud-based Master Data Management (MDM) SoftwareScope of Work B: Cloud-based Business Intelligence (BI) SoftwareScope of Work C: MDM Software Implementation ServicesScope of Work D: BI Software Implementation Services