DESIGN AND FABRICATION OF THE CANADA PAVILION Seoul Food & Hotel

Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication. AAFC is organizing the Canada Pavilion at Seoul Food & Hotel (SFH), which will be held at KINTEX, Seoul, Korea, May 21-24, 2019. The Canada Pavilion will incorporate displays from a number of Canadian agri-food companies, associations, and federal/provincial departments. SFH is the largest annual food trade event in Korea. Held in Seoul, the show attracts approximately 55,000 participants from 46 countries. SFH provides participating companies with an opportunity to meet with key importers, distributors and industry buyers from retail, catering and the hospitality trade across the whole of Korea. In order to ensure the prosperity of the sector, the Canadian agri-business community needs to successfully compete and adapt to the changing needs of domestic and international markets. AAFC’s Canada Pavilion Program provides Canadian food exporters with the opportunity to enhance the exposure of their products against international competition by differentiating their products through the use of branding tools and attributes. The Canadian presence at international trade shows, through the Canada Pavilion Program, should highlight the following key attributes: high quality, nature, trustworthiness, and customer focus.