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CRA Advertising Campaign | Public Works and Government Services Canada · CanPursue
Opportunities
Fit is part of the trial and paid plans.Closed

CRA Advertising Campaign

Public Works and Government Services Canada46558-137224/AFederal
Find on CanadaBuysAdd to pipeline
Published
May 28, 2012
Respond by
Jun 28, 2012
Latest amendment
—1 amendment

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Description

Trade Agreement: NONE Tendering Procedures: Attachment: None Competitive Procurement Strategy: Best Overall Proposal Comprehensive Land Claim Agreement: No Nature of Requirements: ADVERTISING CREATIVE SERVICES 46558-137224/A Ivany, Chris Telephone - 613-993-0048 Facsimile - 613-949-1281 christopher.Ivany@pwgsc-tpsgc.gc.ca

This PWGSC office provides procurement services to the public in their official language.

THE CLOSING DATE FOR THIS SOLICITATION HAS BEEN CHANGED TO JUNE 28, 2012 AT 2:00PM EASTERN DAYLIGHT TIME.

THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS SOLICITATION. NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.

Requirement The Canada Revenue Agency (CRA) is looking to establish, through this Request for Proposals, a competitively awarded contract with one (1) full service advertising agency. The CRA requires an advertising Contractor to assist in the strategic planning, account management, and production of creative products for regional and national advertising campaigns and public notice campaigns produced by the CRA.

The advertising campaigns could include, but not be limited to, the following objectives: Build awareness of, and support for, participating fully in the Canadian tax system; Build awareness of, and support for, the importance of complying with Canada's tax system; and Provide information to help target audiences gain knowledge and understanding of their tax obligations and of the benefits to which they may be entitled.

Other advertising objectives may be determined by the Project Authority, depending on the message(s) and target audience(s). The Contractor shall deliver services to achieve these objectives on an as-and-when-required basis. The Contractor will be authorized to perform particular tasks and submit appropriate deliverables by Task Authorizations pursuant to the resulting contract.

The requirement is limited to Canadian goods and/or services.

Evaluation Process Bidders MUST meet all the mandatory requirements of the RFP. No further consideration will be given to bidders not meeting all the mandatory criteria. The mandatory criteria include: Provide one (1) national advertising campaign identifying the key personnel who would be assigned to several key categories complying with the certification requirements described in the RFP. providing hourly rates in accordance with Annex "B". Financial Capability Requirement must be met as described in Part 6.

Bidders that meet all mandatory criteria will be evaluated further using point-rated criteria.

Period of the Contract The period of the Contract will be from date of award to March 31, 2013 with the possibility of three (3) additional one (1) year option periods under the same terms and conditions.

Basis of Selection The responsive bid with the highest total score (80% technical / 20% financial weighting) will be recommended for award of a contract.

Debriefings After contract award, bidders may request a debriefing on the results of the bid solicitation process. Bidders should make the request to the Contracting Authority within 15 working days of receipt of the results of the bid solicitation process. The debriefing may be in writing, by telephone or in person. Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.

Procurement

Category
Services
Jurisdiction
Federal

Not stated in the notice: procurement type, procurement method, selection criteria, region of delivery, region of opportunity, expected contract period, end user

Requirements and qualifications

Supply arrangement
Not stated in the public notice
Security requirement
Not stated in the public notice
Trade agreements
—
Limited tendering reason
—

Classification

GSIN
—
UNSPSC
—

Amendments

  • Amendment 1May 30, 2013
  • Original noticeMay 28, 2012

Documents

No attachments listed in the open data.

Contact

No contact listed in the open data.

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Linked contracts

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Source

Find on CanadaBuys

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Source
CanadaBuys
Solicitation
46558-137224/A
Observed
Sep 18, 2026

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