Visitor Experience Strategy Planning, Facilitation and Writing Services

Veterans Affairs Canada requires the services of a Contractor to provide planning, facilitation, analysis and writing services to create site-specifc Visitor Experience Strategies ata) the Canadian National Vimy Memorial, andb) the Beaumont-Hamel Newfoundland Memorial.As part of the completed VES, the contractor will:Define what characterizes and makes the site and its key sectors and services unique (the spirit and essence of the site).Help VAC identify compelling visitor experience offers for our target market(s).Enable VAC to define and meet measurable performance outcomes.Work with VAC employees to develop a menu of visitor experience options and to prioritize future development of new products, activities or services/the modification of existing ones.Improve the site’s tourism offer (products, services) over a period of five years, to allow the site to maintain or increase traffic.Duration of the Contract: From date of Contract to March 31, 2024.