Request for Proposals (RFP) for GO-TO MARKET STRATEGY & IMPLEMENTATION CONSULTANCY SERVICES

Request for Proposals (RFP) for GO-TO MARKET STRATEGY & IMPLEMENTATION CONSULTANCY SERVICES.  About FCC  FCC is Canada’s leading agriculture and food lender, with a healthy loan portfolio of more than $47 billion. Our employees are dedicated to the future of Canadian agriculture and food. We provide flexible financing, AgExpert management software, information and knowledge specifically designed for the agriculture and food industry. As a Crown corporation, we provide an appropriate return to our shareholder, and reinvest our profits back into the industry and communities we serve. For more information, visit fcc.ca.       RFP Scope:    Farm Credit Canada (FCC) is developing a go-to-market strategy group. The go-to-market team works in collaboration with multiple divisions at FCC to define and execute on data-driven marketing initiatives and tactics that will lead to the achievement of corporate objectives. This new approach is designed to enhance our customer centric focus by using data, insight and customer feedback to understand, create and deliver customer value.     FCC is looking for a consultant who can create a blueprint for success including:   Analysis of our current state marketing approach to identify opportunities for growth and development  Define a cross-functional framework for an annual process to create and maintain go-to-market strategies that engages internal and external stakeholders and acts as an input into the corporate and strategic planning processes  Recommend a forward path for implementation (including the go-to-market strategy, the plans/tactics to deliver on the go-to-market strategy, and the resources required) within Marketing and across FCC, including methodology, measurements of success and a review and feedback process.   Identify short- and long-term opportunities for developing superior go-to-market strategies.     RFP Schedule:    RFP issue date: January 30, 2023  Vendor questions accepted until: February 14, 2023 at 2:00PM*  RFP closing date and time: March 7, 2023 at 2:00 PM *    *Note: All times are CST, Saskatchewan     RFP Process Considerations:    Vendors should note that:  This opportunity notice references a non-binding, competitive RFP, not a call for tenders. FCC is not obligated to proceed with the work described in the RFP scope and may cancel the RFP at any time.  FCC’s procurement process allows for negotiation between FCC and one or more vendors, prior to awarding a contract.     Requesting the RFP Document:     Capable vendors who are interested in receiving a copy of the RFP document are to contact:      Ronke Niagwan Procurement and Vendor Manager  Farm Credit Canada   procurement@fcc.ca     Note: Vendors do not receive the RFP document by registering for the list of interested suppliers (“LIS”) on buyandsell.ca. Vendors must request the RFP document through FCC’s designated RFP contact.